ULTIMO webinar on Driving inclusion: shaping user acceptance through inclusive AV experiences

On 16 October, from 12:00 to 13:30, the ULTIMO project will host the 8th webinar in its series, this time focusing on how inclusive automated services are designed and deployed together with the people who use them. Under the title “Driving inclusion: shaping user acceptance through inclusive AV experiences“, experts will discuss:

Designing with users, and what co-creation looks like in practice.
Making vehicles, interfaces and booking systems accessible by design.
Applying inclusive design in real operating environments, from pilots to living labs.

Ensuring that automated public transport is accessible and inclusive is a key challenge for the future of mobility and a core ambition of the ULTIMO project. As automated mobility moves closer to large scale deployment, accessibility needs to be addressed across physical, digital, cognitive and informational dimensions, so that new services benefit users with different needs and abilities. ULTIMO therefore places user centred design and social inclusion at the heart of the development and deployment of automated transport services.

Building on the previous ULTIMO webinar, which explored users’ needs, perceptions and expectations and how these can inform early design choices and build trust, this 8th webinar shifts the focus from understanding needs to designing and deploying with users.

The session will explore how accessibility and inclusivity can be translated into practice through cocreation, inclusive service design, and real-world deployment. Drawing on ULTIMO experiences, other projects and expert perspectives, it will highlight practical approaches to involving diverse user groups throughout implementation and ensuring that automated mobility services respond to their needs in real operating environments. You can find the list of expert speakers below, along with the registration form at the bottom of the page.

Event recap: